EXECUTIVE INTELLIGENCE • ACQUISITION ROI

Marketing Analytics & Campaign Budgets

Customer Acquisition Cost (CAC), Google Local search rankings, WhatsApp broadcast conversion rates, and campaign budget allocation.

Open Office Client Experience Hub →

Reception & Admin Customer Portals

Client Engagement & Customer Portals Managed in The Office

Office Admin directly manages customer quotes, online bookings, live repair tracking links, PayFast payments, collection gate passes, and WhatsApp notifications.

Manage Portals in Office

Total Marketing Spend

R 3,900

Budget: R5,800

August 2026 MTD

Acquisition Revenue Yield

R 111,300

28.5x Blended ROI

From 27 converted work orders

Customer Acquisition Cost (CAC)

R 144.44

LTV: R8,920 (61x ratio)

Per new paying customer

Campaign Conversion Rate

43.5%

+6.2% vs benchmark

27 bookings / 62 inquiries

Active Marketing Campaigns & Budget ROI

Blended ROI: 2,753%

Johannesburg South Heavy Machinery & Fleet Ads

ACTIVE

Channel: Google Local Ads

24 Inquiries•8 Converted Jobs

Spend / BudgetR 3450.00 / R 5000.00

Revenue GeneratedR 62400.00ROI: +1709%

Winter Fleet Maintenance WhatsApp Reminder

ACTIVE

Channel: WhatsApp Broadcast

38 Inquiries•19 Converted Jobs

Spend / BudgetR 450.00 / R 800.00

Revenue GeneratedR 48900.00ROI: +10767%